You sit down to go through your email today and find what appears to be a newsletter. You scroll down to find pictures of blouses in the colours and shapes that suit you better than any others could.
In this email, each image would include some commentary to help you understand why the particular colours and shapes are so flattering for you. Next time you shop, your eyes would be able to seek out those designs, or similar ones that follow the same formula.
In the open ocean of retail, you have a plan. You carry the thumbnail images in your head guiding what to choose, how to venture, and where to stop. While browsing, you recognize the items you would have purchased a week ago, with a smile of relief for knowing your better choices today.
Three months later, another email will arrive to show you how to buy dress styles that are most becoming to your body in colours that look beautiful next to yours. Three months later, it will be winter coats. You would begin to see what the items have in common, noticing the consistencies that run through each of your newsletters. As you begin transforming your wardrobe, you might notice that your overall image becomes much clearer with even small adjustments when colours and lines work together.
Not only that, since the pictures are linked to the retail sites, you would gather a selection of stores and designers that could serve you best. More of your time, attention, and money would flow in directions that help you to truly look and feel better.
We women want to navigate a shopping mall successfully to look creative at the office and still appear professional. We desire to express health and happiness in our appearance and still be taken seriously at a party. We wish for an appearance that speaks of elegance and style whatever our personal definition of those might be, authentic to our unique selves rather than looking like everyone else.
Our clothes and jewelry can be extensions of that self, being true to our extrinsic colours, lines, and shapes, with the elements of intrinsic individuality that add excitement. Together, a woman and her apparel can bring out the absolute best in each other.
All consumers need easy access to education and resources for shopping from a personal menu of Best Choices in the 21st Century shopping arena. Advice that is outdated, geared to flatter 20 year olds, either impossible to find or too common to suit more than a narrow percentage, is not helpful.
If the woman leaves the image consulting service looking costumed for a part in on Broadway, unpredictable and eccentric, old-fashioned in some odd way that was never a style in any era, or too mystified by the system to direct her own shopping decisions, she has not been served as well as possible.
The direction of fashion is presently in reverse.
The process of fashion begins with clothing manufacturers and media that apply colours or styles to every woman indiscriminately to sell as much as possible before the trend dies out. We see the rise and fall of certain colours and styles, which, in reality, are truly flattering to a very limited group of people, those that sell magazines.
The wasted money is one problem. Our larger concern is the loss of self-esteem that accumulates over many years of feeling that we don't fit into a mold. Though every body is perfectly proportioned, we can feel doubt about ourselves. In time, a belief settles in that wherever we differ from models and a mannequin is a flaw.
Nothing of the sort is remotely true. We are, each one of us, the mold that fashion should be retrofitted to.
Signature/STYLE is a cooperative project between Rachel Nachmias and Christine Scaman. We will go shopping with your colours and image type in mind, assembling a collage of your most becoming selections from everyday retailers into a newsletter that will arrive every three months. Items from the fashion world will be featured, explained, and linked to direct you to colours and styles that you wear better than any other colouring or body type.
To give you a sense of what to expect, for the past few months, we have pinned examples of the 12 Seasons' colours in combination with the 10 image archetypes (IA) to the Shopping for Your Season and Style board at Pinterest. The pins were chosen mostly from runways and lookbooks. The Signature/Style newsletter will contain real items available for purchase from the stores many of us visit often.
There will be 20 different versions of Signature/Style, for the 20 possible Season and Archetype combinations. Each will focus on one of the 4 True Seasons, as Spring, Summer, Autumn, and Winter, and one of the 5 IAs, as Dramatic (D), Natural (N), Classic (C), Romantic (R), and Gamine (G), including its Yin and Yang variations.
For every Season and Archetype pair, the Neutral Seasons and Yin/Yang variations of the IA will be presented in the same newsletter. This will allow you to compare your colours and lines with those of immediate neighbors to fine-tune your application of these concepts within your own palette and archetype.
A Light Summer woman whose IA is YangRomantic (YangR) will subscribe to the Summer/Romantic newsletters. In every issue, she will find her best self in clothing, along with comparisons to how her True and Soft Summer sisters would dress, and a YinRomantic's adaptation of similar garments.
A Dark Autumn YangNatural will subscribe to Autumn/Natural.
A True Winter Dramatic will find her customized, personalized fashion review in the Winter/Dramatic issues.
We agree that appearance improves substantially by simply knowing which of the 4 True Season groups and 5 Archetype options is yours. Even if you know Summer of some kind and Natural, you will learn so much, shop with renewed confidence, dramatically elevate your wardrobe, and skyrocket your appearance.